External technology commercialisation as an alternative mode of technology marketing

Marketing technology in macroeconomics

In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increa...

Water and air ozone treatment as an alternative sanitizing technology

AIMS We investigated the effectiveness of ozone (aqueous and gaseous) treatment as an alternative sanitizing technology to common conventional disinfectants in reducing the microbial contamination of both water and air. METHODS Ozone was added for 20 minutes to a well-defined volume of water and air by the system named "Ozonomatic®". The effectiveness of ozonation was determined by counting C...

Information Technology as the Enabler of One-to-One Marketing

Until recently, one-to-one marketing, the ability to sell targeted goods to an individual based on their known or perceived needs, was not possible for most product types on a mass basis. Indeed, marketing practice in recent years centered around segmented marketing, in which people are treated as members of groups with similar interests and marketing is done at the group level. However, recent...

Personalization and Technology-Enabled Marketing

Despite a few very heralded failures in 2000, online retail is a vital and growing sector. While the rest of the economy was sinking further into recession, on-line sales grew 21% to $51.3 billion in 2001, jumped 48% to $76 billion in 2002, and are expected to increase to $96 in 2003. Approximately 70% of on-line retailers showed positive operating margins in 2002, up from 56% the year before. ...

Editorial: the marketing of technology oriented products and services: an integration of marketing and technology Guest Editors